Bollywood superstar Sharukh Khan is one such actor who gives very tough competition to Aamir Khan when it comes to promoting his films. The promotions of Chennai Express were conceptually designed and planned by the actor himself which resulted into making the film a huge blockbuster and the second highest grossing movie of all time. We will tell you how Sharukh Khan & Farah Khan are planning to promote their upcoming film “Happy New Year” starring SRK, Abhishek Bachchan, Deepika Padukone, Sonu Sood, Boman Irani and Vivaan Shah.
Gone are the days when we had to search for new movie trailers on Youtube. Thanks to Sharukh Khan, who is renowned for his marketing strategies of his films have once again lived up to everyone’s expectations. His upcoming film Happy New Year’s trailer will be now available on the world’s most popular networking app Whatsapp. So if you want to watch the trailer of Happy New Year, then just give a missed call or drop in a WhatsApp message at +91 9819020202 and the trailer will be messaged to you on whatsapp itself. Isn’t that awesome?
The second innovative promotion strategy devised by the Happy New Year Team is in the form of cartoons titled “Indiawaale”. They have made cartoons for each member of the cast with one-liners targeted on the theme of India. The one-liners like ‘Bas Dil Ki Sunnewale, aise hain hum Indiawaale’ or ‘Gaadi Ki Bhi Aarti Nikale’ ‘itne senti hain Indiawale’ are very catchy and brilliantly devised which shows the true essence of Indian people. That is quite an innovation SRK.
The whole cast of Happy New Year have changed their Twitter account names to their onscreen movie names. Abhishek Bachchan has changed his name to NANDU. His status read “Apun ne naam change kar daala! #NanduBhide”. Deepika Padukone has changed her name to MOHINI, Boman Irani changed his name to Tammy, while Sonu Sood is now called Jag and Vivaan Shah is Roshan. King Khan has changed his name to Charlie.
This is not the first time that bollywood has used twitter for promotion. Earlier, Varun Dhawan changed his twitter name to “Varun HUMPTY Dhawan” for Humpty Sharma Ki Dulhaniya while Riteish Deshmukh had changed his name “Reteish Ek Villain” for his film titled Ek Villain. Such innovative ideas are very effective for promoting their movies and audience also loves it.
Happy New Year is releasing in Diwali and trailer is coming out on 15th August. Watch this space later for the trailer.