In India, ‘Raam Naam Satya Hai’ is chanted when a dead body is carried
to the funeral pyre. This chant is synonymous with death. So someone tried to leverage this well-known local idiom for an anti-smoking message. Result was a chanting lighter.
Fitted at cigarette shops in place of the regular lighters, this chanting lighter played the death chant, every time.
P.S: For every Cigarette you smoke, you lose 7minutes of your life-span.