It has been 2 years since the Swachh Bharat Abhiyan has been launched. But have we really been following it and keeping our surroundings clean?
Directed by veteran filmmaker Pradeep Sarkar (of ‘Parineeta’ fame besides many others), the ad titled ‘#DontLetHerGo features Bollywood names like Ravi Kishan and Isha Koppikar, besides Amitabh Bachchan and Kangana Ranaut.
The Swachh Bharat Abhiyaan has been an attempt to create awareness and promote clean habits among us as a society. But there’s only so much the government can do. The change needs to occur at a grass root level. We need to respect our streets just like we respect our homes.
Lets pledge to keep our surroundings clean this Independence Day and make India proud. Spread the message and share it.