‘This Girl Can‘ celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get. They’re here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.#thisgirlcan
London agency FCB Inferno stands to prove the norm ‘This Girl can’ which is a English Sports campaign to appreciate and laud all women who are active and design themselves to attain the unattainable. They take in inspiration out of nothing and aspire for better version of themselves.
The basic idea behind this, is to aspire everyday women to take up the cause of the exercise and empower the percentage people to get up , play a sport and exercise without the fear of being judged.
Watch this video that shows how real women of various sizes and shapes work out in any way they can.