#TouchthePickle is all about breaking the norms and realms handed down through generations to women. If this is happening to almost half of the population and also every month, what’s the big deal? Why should a woman be forced to be ashamed about it? Oh yes, we are talking about PERIODS, that’s a normal monthly cycle for every woman. Why can’t we still talk about it openly in India? Why should we hide a sanitary pad? Why should we be ashamed of being healthy?
This campaign address issues that portray women to be impure during this cycle. From being barred to enter the kitchen, to lighting the lamp, touching pickle and salts to even being put into isolation, women have undergone enough turmoil during the past few decades.Â Let’s put an end to all this and start treating them the way they want themselves to be done so.