The ‘R-ice bucket challenge’

The 'R-ice bucket challenge'

The ALS ice-bucket challenge has motivated a million to take up this wonderful opportunity of pouring a ‘bucket’ full of ice-cold water onto their heads to spread awareness of the disease amyotrophic lateral schelrosis and encourage donations for the research.

Mid 2014, the challenge has been viral on social networking websites.

#icebucketchallenge, #alsicebucketchallenge, and #strikeoutals.


August 25, 2014

The challenge has helped donate $79.7 million which indeed is a generous response from the public who really wish to help those in need. #respect

BUT, the biggest crises that the world faces is ‘shortage of water’. We are all wasting water inspite of knowing that in the next few decades, the world can get into ‘water-wars’. The illusion of wasting small millilitres of water is not wrong but if you multiply it by million other buckets, the liters of water wasted is high enough to provide 10 villages in Africa with an adequate water supply!

The awareness stunt has increased millions of dollars but on the other hand we have lost million liters of precious, scarce water.

Though the trend must not stop, the liters of water wasted could be reduced if instead of a full bucket, a quarter bucket full of cold water is dropped. The fun shall not wane but the water loss could.

ON THE OTHER HAND, Mr. Vijeye Devuni, came up with a new idea of the:


The Rice Bucket Challenge

The idea is to spread global awareness of the same disease in a different, thoughtful manner. The new, desi-er way in ‘ingenious’ !

Facebook termed it as: “Indian version for Indian needs

“In this challenge, all one needs to do is to cook or buy a bucket of rice and feed someone who needs it. It’s that simple. Just like the ALS Ice Bucket Challenge, one should use the hashtag – #RiceBucketChallenge and ask their friends to pay it forward.”

Instead of the bid, people can donate medicines or funds worth Rs 100 to their nearest government hospitals(according to their needs).


Indian response has shown a gradual increase and the networking sites have already begun displaying pictures of men and women donating food and medicines to the vulnerable.



P.S: this post has not been published to decline the trend for the ICEBUCKET challenge but to ‘also’ increase the trend for the RICEBUCKET challenge in INDIA and few other countries.